The 5 Steps to Deliver a Clear Brand Online and Keep Customers Coming Back
Let’s face it. Business is a battle. We need customers and clients to survive and flourish. We also know that the best businesses are experts at branding. Who doesn’t know the Nike swish? What person in the entire world doesn’t recognize the golden arches? We sing along to radio jingles more than we do the top-40!
Read MoreCourage: a Powerful Character Trait of an Entrepreneur
A journey of a thousand miles begins with a single step. -Confucius You may be disappointed if you fail, but you are doomed if you don’t try. -Beverly Sills For every business that exists, has ever existed, there are thousands that never came to be. Almost everyone I know has a little dream –…
Read MoreGood Morals – The hottest trend to hit the internet?
Neither fire nor wind, birth nor death can erase our good deeds. -Buddha When I do good, I feel good; when I do bad, I feel bad. That’s my religion. -Abraham Lincoln Going to bed at night with a clear conscious is one of the most valuable things any human being can have in his…
Read MoreCustomer Service the Old-Fashioned Way
Did you ever wonder what happened to customer service? Sometimes I think I’ll go crazy the next time I receive one of those automatic-response emails or hear, “dial one for technical services, dial two for international queries…” Where did all the human beings go? There are more people than ever inhabiting this planet. More goods,…
Read MoreLove Your Niche
We’ve heard it before — If you do what you love, the money will come eventually, one way or another. As we mature in what can be a soul-wrenching cut-throat business environment, most of us lose faith in this hoped-for precept. We learn to hedge our bets. We have fall-backs. We create a plan B, and…
Read MoreIs “faking it” OK?
I bet you’ve heard the expression, “fake it until you make it.” In no uncertain terms am I advocating faking your expertise or fudging your credentials. But, in terms of becoming business savvy, I’m slowly becoming a fan of this method. Why? A show if confidence is more important than any new entrepreneur can imagine.…
Read MoreYour Bread & Butter: Blogging & Social Media
So, you’re an expert. What do you do now? Your home, your soapbox Before any money can be made, you have to hang your proverbial shingle. On the internet, that means a website. It’s your home base. It’s where you send people to get all the information and bells and whistles about you. And the…
Read MoreAre You the Real McCoy?
It’s absolutely never too late to grab hold, develop your expertise, and profit from what you enjoy. Beyond the obvious fears, the ever-changing technologies can make this task even more daunting. But the truth is that the internet can only help you develop and grow your expertise, as well as market and profit from it.
Read MoreIdentifying the Real McCoy
When you need a plumber (or a hair stylist, specialist doctor or SEO expert for that matter), how do you go about finding one? There’s the telephone book, of course, and these days even some plumbers have websites. But who spends time flipping through the yellow pages anymore? If you are like me you simply…
Read MoreWhat’s Expertise on the Internet, Anyway?
Niels Bohr famously said that “An expert is a person who has made all the mistakes that can be made in a very narrow field.” Let’s face it – the internet is a monster-sized place and everything in it travels at lightening-speed. This realm takes up a lot of our time, both personal and professional,…
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