Recently I flew on V Australia (Virgin) to LA for a 2010 planning meeting. I was reminded of how to be exceptional. I ordered a glass of wine, and after visiting the charming on-board toilet, I was hanging out doing a bit of in-flight sexy leg stretches nearby. The flight attendant found me with my chosen glass of wine and asked where I would prefer to have it. The attendants also continued to pick up the rubbish in the isles throughout the flight. The attention to small details was everywhere and you had to sometimes look hard to even see them – my favourite kind – unpretentious and quiet little ways of being exceptional.
And no, you don’t have to have an airline to deliver this kind of service. Everyone can be extraordinary. I recently hired a virtual assistant (VA) who I barely had to train. Yet it is not only her service, but the company who she works for who constantly goes above and beyond. In the first month after working with them I received a gift from Amazon, a book called “The 4 Hour Work Week” (which I highly recommend by the way), and a note that said “we are here to help you have more free time and how you choose to spend that time is up to you!”. I also received a welcome card and a New Year’s card both signed by that catchy and yet memorable phrase. I can go on and on…I also receive weekly detailed reports of exactly where my VA’s time goes – social media, emails, research etc. and emails when she reaches a certain numbers of hours each week. They have the most exquisite blend of technology and the human touch. It is not hard to be amazing. REALLY! The status quo is so yesterday.
So everyone, what are you doing to be exceptional?