Marketing Tips
Is “faking it” OK?
I bet you’ve heard the expression, “fake it until you make it.” In no uncertain terms am I advocating faking your expertise or fudging your credentials. But, in terms of becoming business savvy, I’m slowly becoming a fan of this method. Why? A show if confidence is more important than any new entrepreneur can imagine.…
Read MoreYour Bread & Butter: Blogging & Social Media
So, you’re an expert. What do you do now? Your home, your soapbox Before any money can be made, you have to hang your proverbial shingle. On the internet, that means a website. It’s your home base. It’s where you send people to get all the information and bells and whistles about you. And the…
Read MoreAre You the Real McCoy?
It’s absolutely never too late to grab hold, develop your expertise, and profit from what you enjoy. Beyond the obvious fears, the ever-changing technologies can make this task even more daunting. But the truth is that the internet can only help you develop and grow your expertise, as well as market and profit from it.
Read MoreIdentifying the Real McCoy
When you need a plumber (or a hair stylist, specialist doctor or SEO expert for that matter), how do you go about finding one? There’s the telephone book, of course, and these days even some plumbers have websites. But who spends time flipping through the yellow pages anymore? If you are like me you simply…
Read MoreWhat’s Expertise on the Internet, Anyway?
Niels Bohr famously said that “An expert is a person who has made all the mistakes that can be made in a very narrow field.” Let’s face it – the internet is a monster-sized place and everything in it travels at lightening-speed. This realm takes up a lot of our time, both personal and professional,…
Read MoreI Am an Expert and I Have Something To Say Online – Where Do I Start?
I just met with a friend of mine who has worked in some very impressive companies in executive level jobs and is a perfect example of an expert in the making. She wants to promote and package herself online as an expert. The problem? Where does she start – or should I say, how, when…
Read MoreBe Exceptional! Status Quo is so Yesterday.
Recently I flew on V Australia (Virgin) to LA for a 2010 planning meeting. I was reminded of how to be exceptional. I ordered a glass of wine, and after visiting the charming on-board toilet, I was hanging out doing a bit of in-flight sexy leg stretches nearby. The flight attendant found me with my…
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