Marketing Tips

What is a credible website?  A website that builds trust and generates leads. There are some very simple things you can do to your website so people trust it, and more importantly so they will trust you enough to buy something. How to Build Credibility in Your Web Pages: Use Testimonials: Video is best.  To…

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Nowadays testimonials seem like more sales text.  You read the results and think “yeah, right.” However to build yourself as an expert online you must focus on collecting and using testimonials on your sites because they increase your credibility in the eyes of your potential clients.  So how do you get great testimonials? How to…

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All roads lead to Rome.  From little dirt trails to major highways.  And Rome is what you want to be.  If you build roads, they will come…but if you know how to get backlinks. What’s a backlink? If you have a website or a blog, you probably know what a backlink is.  If not, in…

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Teleseminars and Webinars seem to be all the rage right now.  Why?  Because it is a cheap effective way for people to find out more about you and a great way for you to create info products. First of all, what is the difference? A webinar is a web conference where each participant sits at…

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Teeny tiny URL’s.  We’ve all seen them, and many of us use them.  Originally people started to use URL shortening services because they just got far to long and cumbersome to use for ordinary purposes.  Now that the internet has developed to the extent it has, not to mention the massive expansion of social media,…

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  A journey of a thousand miles begins with a single step. -Confucius You may be disappointed if you fail, but you are doomed if you don’t try.   -Beverly Sills For every business that exists, has ever existed, there are thousands that never came to be.  Almost everyone I know has a little dream –…

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Did you ever wonder what happened to customer service?  Sometimes I think I’ll go crazy the next time I receive one of those automatic-response emails or hear, “dial one for technical services, dial two for international queries…” Where did all the human beings go? There are more people than ever inhabiting this planet.  More goods,…

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We’ve heard it before — If you do what you love, the money will come eventually, one way or another. As we mature in what can be a soul-wrenching cut-throat business environment, most of us lose faith in this hoped-for precept.  We learn to hedge our bets.  We have fall-backs.  We create a plan B, and…

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